Uninsured turn to daily deal sites for health care

NEW YORK (AP) - The last time Mark Stella dentist, he did not need was for an insurance card. Instead, he pulled out a Groupon.

Stella, a small business owner, your health insurance plan is canceled more than three years ago when her premiums rose to more than $ 400 a month.

So when a deal on Groupon daily deals site, a teeth cleaning, and a dentist on the X-ray examination is popped, Stella, 55, bought deal - for themselves and for - the company "Groupon" call girl. He paid $ 39 for each, the dentist normally charges $ 151 down.

Daily deal sites like Groupon and LivingSocial best discretionary items and restaurant meals, wine tastings, spa trips and hotel stays limited time offer discounts on a variety of services including known for.Like business deals because it gives them a pop at risk and business. Customer to use them to try something new, something they already use, or both to save money.

Visitors to these sites, teeth cleaning, eye exams, chiropractic care and even health care services such as medical check-ups are finding increasing number of markdowns. Alternative such as they are usually not covered by health insurance companies, procedures, Botox injections to reduce wrinkles and correct are offering deals on Lasik eye surgery.

"It filled the gap."

Deals are popping up across the country. Below the regular price of $ 200 - New York, blood, feces, and urinalysis testing in December sold on Groupon for $ 69 in a complete medical checkup. In Seattle, a flu shot for $ 17 was offered on AmazonLocal, is down to $ 35. In Chicago, LivingSocial sold a dental exam, cleaning, X-ray and $ 99, for a savings of $ 142 teeth whitening trays.

In November, daily deal websites about 9 percent of all proposals for some kind of dental work or medical treatment were 4.5 percent at the beginning of 2011, Dan Hesse, CEO and founder of the local motion network, which DealRadar. com runs said. Increase in health-related deals is good news for millions of Americans. According to the Centers for Disease Control and Prevention, 46.3 million Americans under 65 have no health coverage.

Copy number of deals rising health care began as attempt to get a piece of the market for websites. Search leader Google and shopping sites such as Amazon.com have found in recent games.

Have not been successful. In August, the social networking site Facebook has a daily deal, trade, and Yip, a site that allows customers to write reviews of restaurants and other businesses allows the anvil dropped back to my daily efforts to reach a deal. Many small sites have been closed.

Health care deals with gaps in their coverage or no insurance may be attractive to people, but may jump to the next with a health care provider is not ideal.

In addition, it is important for patients a medical or dental for your own research before buying deal, Williams said. "For a referral from someone you trust is the best way," Williams said.

Dental deals, local deals websites are most popular among users - likely because more people than health insurance lack dental insurance. 65 Under the 172 million people, in addition to private health insurance in America, about 45 million according to the CDC does not have dental coverage.

Deals by Coupons mailing out traditional dentist, but a low redemption rate of coupons are paper, Williams said. Local deal sites more attractive to doctors and dentists because they get paid up front and reach new customers.

"We get a whole new demographic that otherwise would not have reached us," said Dr. Gregg Feinerman, an ophthalmologist who Feinerman Vision Center, Newport Beach, California at the Lasik eye surgery, a 58 percent discount through Groupon the offer runs. "This is a better way to market," he said.

It is expected that they rate their services to friends and would recommend it to yelp review website with ways to bring in patients under 30 years old as used Groupon. A good review can convince anyone that visits your office, Feinerman said. He charges $ 5,000 for surgery on both eyes, at a price that they can be called "the 30-year-olds to 20 is huge."

Feinerman 3,000 dollars for the eye surgery listings contact about Groupon. Groupon, which is based in Chicago pushed him down to the $ 2,100 price.

Feinerman exactly the type of patient found she was looking for Thomas Cho. Cho, 29, bought the offer and wrote a review on yelp after surgery. The Vision Center five stars the highest rating given on the website.

Cho said in an interview that his health insurance plan only covers 20 percent of the regular price of Lasik because it is considered a cosmetic procedure. He will be paid about $ 4,000 if he had used his insurance deductible.

Cho decided to buy Groupon, pay $ 2,100 to start. After consulting with the doctor, she more than $ 1,000 for a laser procedure to upgrade your surgery. Time, Cho's credit card issuer to buy Groupon was offering 20 percent cash-back promotion. In all, he saved more than $ 1,300.


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